This is a contribution to the project of redefining the educational theory as a discipline, not merely as a field for application of other disciplines. If educational theory is a discipline, it should provide a unique lens to view the entire social world. Educational theory would then not only contemplate the world of schooling, or even the expanded world of educational experiences outside of schools. It would also offer an insight on the educational aspects of the economy, of politics, of communication, of culture, etc. Zooming out away from schooling allows zooming in on education