This study explores the relationship between proximity to a conflict and the tendency to use peace journalism rather than war journalism modes of reporting. In the context of the current drug war occurring in Mexico, articles from both local, border region US newspapers and from distant US newspapers were coded according to their usage of war or peace journalism frames. Analyses revealed that local newspapers utilized more peace journalism frames overall, and presented a less pessimistic and negative view of the conflict and parties. Distant newspapers, however, were more likely to showcase complexity of the conflict and many parties and people involved.