In 2012, the Reference and User Services Association (RUSA) Publications and Communications Committee proposed an Emerging Leaders project to create a blog for RUSA members. This blog would encourage professional conversations about emerging trends relevant to the members of RUSA. The blog would encourage RUSA members to share ideas about issues relevant to reference and user services. Am- ber Prentiss, committee chair, helped to instigate the project; Michael Hermann, incoming committee chair, served as the project’s mentor for the Emerging Leaders team; and Andrea Hill served as the RUSA staff liaison.